K-pop superstars BTS lend their voices to U.N.'s push for sustainable development
More than 100 world leaders will attend the United Nations General Assembly in New York this week. But the centerpiece speeches by presidents and prime ministers were to come after an appeal to younger generations with the added weight of star-power.
In a bid to capture the attention of the world's youth
and urge them to play a role in addressing the biggest challenges facing
humanity, South Korea's President Moon Jae-in invited K-pop
superstars BTS to join him at U.N. headquarters for the General
Assembly's World Leaders Week.
into the 15-25-year-old bracket is aimed at
reinvigorating interest in the U.N.'s sustainable development goals, or SDGs. The 17 goals
were all set with the hope of leaving today's youth with a safer, healthier
planet to inherit.
All seven BTS members attended an event on Monday opened
by U.N. Secretary-General António Guterres and President of the U.N. General
Assembly Abdulla Shahid. President Moon of South Korea also spoke.
To a sparse General Assembly
audience and millions of fans around the world via live web stream, BTS showed
off a new music video on Monday entitled "Permission to Dance," which
was recorded over the weekend at U.N. headquarters. The song and video apart
from the setting and the black suits and ties were typical BTS fare, with
upbeat lyrics and carefully choreographed dance moves.
BTS - "Permission to Dance" performed at
the United Nations General Assembly | SDGs | Official Video by United Nations on YouTube
"Before we came here, we asked the young people in their teens and 20s around the world about their past two years and about the world they find themselves in today," they said
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